关键词: 产业组织, 数字化, 数字技术, 产业生态

Abstract: Facing the opportunities brought about by the fourth industrial revolution with digitalization and intelligentization as the core content,China needs to promote the deep integration of the Internet,big data,artificial intelligence and the real economy.It is helpful to reveal the internal mechanism of the transformation and the upgrading of traditional industries promoted by the digital technology,which could provide a theoretical basis for the development of digital technology and the formulation of industrial and economic policies in China.With the rise of digital economy,consumers,as a party of value demand,can actively participate in production activities and influence the form of value supply,and their power in the market has been enhanced.Either in technological innovation or in industrial transformation and upgrading,only by taking the improvement of consumer value as the fundamental goal and giving full play to consumer's role in promoting technological upgrading and commodity production,can the industrial competitiveness be fundamentally and comprehensively improved.For consumers,obtaining the use value is the ultimate purpose of purchasing goods.Compared with traditional industrial technology,digital technology obviously has more advantages in providing use value for consumers,and therefore,the digital transformation of traditional industries is conducive to improving the efficiency of providing use value to consumers.To promote the transformation and upgrading of traditional industries,China should make efforts in the following four aspects:adopting an inclusive and prudent attitude and creating a favorable institutional environment,continuously strengthening the industrial base and developing the industrial Internet,introducing unified technical standards and taking an active part in global digital governance,and focusing on digital education for consumers.

Key words: industrial organization, digitalization, digital technology, industrial ecosystem