国民对外语言沟通能力对企业出口行为的影响——基于国民英语沟通能力的视角

北京师范大学学报(社会科学版) ›› 2019, Vol. 0 ›› Issue (4): 130-146.

国民对外语言沟通能力对企业出口行为的影响——基于国民英语沟通能力的视角

曲如晓, 刘霞

北京师范大学经济与工商管理学院,北京 100875

收稿日期:2017-11-10 出版日期:2019-07-25 发布日期:2019-11-01
基金资助:
国家社会科学基金项目“信任水平对中国外贸出口的影响及对策研究”(16BJL085),北京市社会科学基金重点项目“北京市文化产品国际竞争力提升的路径研究”(15JGA019),北京市教育科学“十二五”规划重点课题“文化接受度对来华留学生规模、结构的影响分析:基于门槛效应的研究”(ADA14116)。

The Impact of English Communicative Competence of Citizens on Enterprise Export

QU Ruxiao, LIU Xia

School of Economics and Business Administration, BNU, Beijing 100875, China

Received:2017-11-10 Online:2019-07-25 Published:2019-11-01

摘要/Abstract

摘要： 近年来,随着中国“一带一路”倡议的不断推进以及中国参与全球治理积极性的不断提高,国民对外语言沟通能力的重要性日益突出。英语作为世界通用语言,英语沟通能力的提高可以减少国家间语言障碍,提高一国对外经贸合作效率。在此背景下,研究国民英语沟通能力对企业出口行为的影响,对增强中国企业出口竞争力有非常重要的意义。在将国民英语沟通能力引入Melitz异质企业模型的分析框架下,基于2005-2006年中国企业对35个OECD国家的出口数据进行的经验研究结果表明:国民英语沟通能力的提高对企业出口概率和出口强度均有显著的正向影响,其中对企业出口强度的影响主要通过扩展边际来实现;在此基础上,根据企业所有权、贸易方式的不同以及出口产品差异程度进行分样本研究,结果表明:国民英语沟通能力的提高对私营和中外合资企业出口强度的促进作用较大,对国有控股和集体控股企业促进作用较小;对从事一般贸易和加工贸易企业出口强度的促进作用无明显差异;对差异化产品的出口促进作用较大,对非同质产品的促进作用较小,而对同质产品的出口没有显著影响。因此,在经济全球化的发展背景下,应不断提高中国国民对外语言沟通能力,在增强双边信任、增加文化认同、降低贸易成本的同时提高中国企业的出口效率。

关键词: 国民英语沟通能力, 出口概率, 出口强度

Abstract: In recent years, foreign language communication competence of citizens has been attached more importance along with the promotion of China's “Belt and Road Initiative” and the increasing aspiration in participating in global governance. As English is one of the universal languages, improving communication competence can help reduce the language barrier between countries and enhance the efficiency of foreign trade and economic cooperation. Under this background, the impact of this competence on the enterprise export deserves a comprehensive study for its practical significance in enhancing the export competitiveness of Chinese enterprises. In the research, the author introduces English communication competence into Melitz' Heterogeneous Firm and Trade Model and analyzes the influence on the enterprise export by selecting the data of Chinese enterprises exporting to 35 OECD (Organization for Economic Co-operation and Development) countries from 2005 to 2006. The results show that the improvement of English communication competence has a significant positive impact on the enterprise export probability and intensity, of which the impact on the export intensity is realized by the margin expanding. Besides, the sub-sample studies on enterprise ownership, trade mode and exporting products show that the improvement of English communication competence can remarkably promote the export intensity of private-owned and foreign-funded enterprises; no obvious difference is found in that of general trade and processing trade; the impact is larger on exporting differentiated products and smaller on non-homogeneous products, while no significant effect on the quality product export. In the economic globalization, it is of great necessity for Chinese to improve foreign languages and to enhance the export efficiency of Chinese enterprises while enhancing bilateral trust, increasing cultural identity and reducing trade costs.

Key words: English communication competence of citizens, export probability, export intensity

中图分类号:

F752.7

曲如晓, 刘霞. 国民对外语言沟通能力对企业出口行为的影响——基于国民英语沟通能力的视角[J]. 北京师范大学学报(社会科学版), 2019, 0(4): 130-146.

QU Ruxiao, LIU Xia. The Impact of English Communicative Competence of Citizens on Enterprise Export[J]. Journal of Beijing Normal University(Social Sciences), 2019, 0(4): 130-146.

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