关键词: 健康风险交流, 风险感知, 认知模式

Abstract: Conducting health-risk communication is the key to improving people's health,effectively responding to health risks,and comprehensively promoting the construction of Healthy China. Based on the dual-system theory,this paper systematically analyzes the root causes of health-risk communication barriers,and proposes to incorporate four dimensions of cognition,emotion,value,and behavior into the health-risk communication strategy framework. This framework bridges the communication gap by adapting to public concerns through similar concerns,by fitting public experience through similar emotions,by meeting public expectations through similar values,and by suiting public practice through similar behavioral patterns. This paper aims to provide a theoretical basis and countermeasures for the practice of health-risk communication,and promote the scientific nature and institutionalization of health-risk communication,which can enhance the human touch and appeal of health-risk communication.

Key words: health-risk communication, risk perception, cognitive modes