Abstract: Consumption serves as both a fundamental driver of economic growth and a core vehicle for fulfilling people's higher-level aspirations for a better life.As consumption's strategic importance in the national economy continues to rise,China's policy framework for boosting household consumption has demonstrated an evolutionary logic that shifts from a scale-oriented approach to one valuing both scale and quality,and from a demand-side driven model to one featuring joint efforts of both demand and supply side,while closely integrating with the process of economic structural reform and high-standard opening up,thereby becoming an integral part of the macroeconomic governance system.During the 15th Five-Year Plan period,to further boost household consumption,it is essential to not only fully leverage notable advantages in the scale and structure of consumer base,the innovation of consumption objects,the enabling power of consumption tools and the guarantee of consumption environment,but also address pressing challenges such as the differentiation of consumption capacity,structural mismatch between supply and demand side,uneven coverage of consumption tools,fragmentation within the domestic market and the transmission of external risks.Therefore,China should focus on “investing in people” to cultivate high-quality consumption subjects,build a modernized industrial system to create high-quality goods and services that meet people's demand,guide inclusive innovation to establish secure and convenient consumption tools,and prioritize synergistic efficiency to foster a unified and open consumption environment.

Key words: the 15th Five-Year Plan period, household consumption, “investing in people”, expanding domestic demand