Abstract: Innovation is an important force to drive the steady and rapid development of China's economy. Entrepreneurs are the main body of innovation activities and thus the development and promotion of their innovation ability have been widely valued. In order to better understand the basic characteristics of entrepreneurs' innovation ability,this study will focus on the creativity of entrepreneurial private entrepreneurs who have made outstanding achievements in the commercial field. Based on the grounded theory analysis method,this study concludes that the creative structure of entrepreneurial private entrepreneurs consists of four dimensions:basic creative competence,creative vocational skills,personality traits and sense of morality,and creative drives. Among these,“perseverance” and “moral cultivation” are the most important creative characteristics of entrepreneurial private entrepreneurs. And multiple environmental factors affect the creation and development of entrepreneurial private entrepreneurs. Therefore,the key to cultivate entrepreneurs' innovation ability is to understand the development and change modes of entrepreneurs' creativity in the complex and changeable environment,and to promote the improvement of entrepreneurs' internal creativity from the perspective of the connection between individuals and society.

Key words: entrepreneurship, private entrepreneurs, creativity, influencing factors